Archive | November, 2007

Viva Las Vegas

Posted on 30 November 2007 by SonHouse

I’m on my way to Vegas tomorrow to attend the PPC Live event put on by the PPC Classroom guys, Anik Singal and Jeremy Palmer.  I have to admit, I’m pretty pumped up about going and I’m really looking forward to networking.  The one thing about this business is it can be rather lonely as I do not know one person within 60 miles of Austin that does search engine marketing or even that truly gets it.

Case and point, today I was speaking to some of my colleagues at school, I teach elementary health and P.E., and was trying to explain what I do on the side and why I was heading to Las Vegas this weekend.  They listened patiently as I tried to explain, very broadly, how I make money using the internet and search, and all I really got was some blank stares.

I mean, I get pretty excited when I talk about the potential of search marketing and the internet in general but the folks I work with are pretty much career educators and don’t seem to really think of work outside the school district, or at least they don’t talk about it.  I’m basically a serial entrepreneur working a 9 to 5 gig, or 7 to 4 if you work for a school district, and I’m trying to get to a point in my online marketing efforts where I can quit my day job and work for myself.

The harder I work, the closer I get to my goal, and if today is any hint of what the future holds it looks very bright indeed.  I had my first $500 day!!

I hope I don’t blow it in Vegas…..

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PPC Classroom – Day 26 – Using OMS

Posted on 25 November 2007 by SonHouse

One of the main reasons I purchased the PPC Classroom course was for the tool that Jeremy Palmer developed called Optimize My Site or OMS.  The first version that came with the course was pretty bare bones but seemed to do the job.

Basically, the program works like this…you create a campaign in adwords, then upload that campaign to the OMS database.  You install the tool on your own server.  Ideally on the domain you are going to use it on.  You can install it on a tracking domain but I opted to install a copy on each domain that I wanted to track.

Once the campaign is uploaded you can then export your keyword tracking urls very easily and the cut and paste them back into your adwords account.  So, now when the user clicks on your affiliate link they are tracked using OMS and if a conversion occurs you will know which keyword within that campaign triggered the conversion.

Adwords provides conversion tracking but you need to get the conversion code installed on the merchant’s conversion pages, which can be difficult, some don’t allow it, so the OMS tool that comes with PPC Classsroom proves to be an invaluable tool.

In order to track properly though, you have to upload, on a daily basis, all cost and commission reports from the ad and affiliate networks.  This can be somewhat time consuming but is worth it to find out which keywords are converting.

The other great thing that OMS does, is allow you to analyze your ROI for all ad networks combined.  This can really give you a high level view as to which campaign, ad groups and keywords are making you the most money.  In addition, OMS has a variety of reports you can run to fully analyze and evaluate the performance of your campaigns.  You will then be able to OPTIMIZE those campaigns that have a great ROI and increase your revenue dramatically.

Version 1.2 has just been released which includes a flexible import tool that allows us to add new affiliate networks to the list.  This is a great feature as there are 100’s if not 1000’s of affiliate networks out there, all with different reporting formats and this feature allows us to build out the reporting formats that correlate with whatever network you are working with.

Also, Jeremy has been very good about building different features that the PPC Classroom students have asked for, I’m proud to say even a few of my suggestions have made it into the latest version, so check it out if you haven’t.  This tool alone is probably worth the purchase price of PPC Classroom if you use it correctly.

Oh, and one other thing the OMS tool does is it allows you to create cloaked links for all of your affiliate links.  This is really good if you want to hide your affiliate id info from other affiliates or just give the user a consisntent experience with your site.  If they hover over the link, instead of seeing some foreign looking link, they will see a link with your domain in it so they may feel more comfortable clicking on it therefore increasing your traffic and leads.

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PPC Classroom – Day 25 – eCPC Pennies Matter, Find One Pick it Up!

Posted on 17 November 2007 by SonHouse

Do you ever stop when you see a penny on the ground and pick it up? There’s probably millions of dollars laying around in parking lots, sidewalks, school yards, etc. wouldn’t it be nice to be able to pick them all up?

I’ve been really studying my eCPC in my affiliate network stats. I have some high traffic campaigns that drive quite a bit of traffic so each penny I earn per click adds up fast. If you can increase your earnings .01 for every 100 clicks you make an extra $1, that doesn’t seem like much but if you can increase your average eCPC .05, for every 1000 clicks per day you would make an extra $50, not bad, that’s $1500 a month. Seems to be worth it to me…anything to earn an extra $1500 seems like a good idea.

How do you increase your eCPC? You have to really focus on relevant content in your ads, web sites and landing pages that drives qualified traffic to your offers. This type of qualified lead will convert at a higher rate therefore increasing your eCPC. It just requires a bit more work but is worth it in the end.

So, find that extra penny in your eCPC and go for that extra $1500, or more, per month. It could mean the difference between working for the man or quitting your day job.

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