Archive | December, 2007

PPC Classroom Live – Sales Event or Training Event?

Posted on 03 December 2007 by SonHouse

I just got back from PPC Classroom Live in Las Vegas this morning, at 5am, I’m wiped out from the intense traveling, see other posts, and the 2 long days of PPC Classroom Live.

Ok, so overall, the event was really good.  I’ll probably go again if they have one.  The speakers were fantastic, very professional and extremely informative and knowledgeable in their various fields of expertise, however, the format of the event was a bit unexpected.

Now, I want to preface things by saying that I am a fan of Anik and Jeremys and I believe in their product, PPC Classroom, and feel I have received a tremendous amount of value from the PPC Classroom course.

It was a great deal for the $500 price tag and the trip to Vegas was kind of the icing on the cake for me.  Even though it was pitched as free for signing up, there was $97 deposit to attend.  The deposit was to be refunded or you could apply it towards the purchase of the Live event DVD’s, which is what I did.

Having said that, I guess I was expecting the event to be primarily a PPC Classroom training session, presented by Anik and Jeremy, with a very “hands on” approach or style to the material covered in the course in much greater detail.  More like a true “classroom” atmosphere.

What actually occurred were 8 presentations/sales pitches back to back.  Now, the presentations were very good and I received a tremendous amount of value out of them and did learn quite a bit, but at the end of the day, they were sales pitches.

The goal of the speaker was to acquire new clients.  Now, is there anything wrong with that?  No way, I’m all about trying to make a buck but I guess I didn’t really expect that at this event, or at least, not that much of it.   I did expect the sales tables outside the event room and perhaps a few presentation/pitches for ongoing education courses but 8 back to back?  I wasn’t expecting that!

One thing I have to remind myself, is that these guys, Anik, Jeremy and the speakers are all very savvy internet marketers.  They are marketing to us at the end of the day.  We, the ppc classroom students, are their customers.

I couldn’t help but feel a little funny about this over the 2 days, sort of like we were all in this large fish bowl and the presenters were swimming around us counting the possible sales they may get at the end of their pitch.

At 2k to 3k a pop, a speaker could easily generate 10k to 100k in revenue in a 90 minute presentation and a trip to the “back table” to sign up new clients.  I know for a fact that one of them, maybe even two, hit the 100k mark as I overheard some of the organizers and speakers discussing the day’s sales in the back of the room.

So, what else was I expecting?  I thought Jeremy and Anik would spend a large part of the time reviewing the PPC Classroom course material and apply it using real world examples.  Perhaps, setting up a few campaigns from scratch and installing the Optimize My Site tool, and demonstrating, in great detail, how it works and what you should be doing on a daily basis to manage your campaigns would have been great.  Also, a Q&A panel of the experts and speakers for a few hours would have been a nice addition to the schedule.

Perhaps next time they should try alternating the speakers/sales pitches with other training sessions, and a Q&A panel, etc.   All of this would temper the speakers/sales pitches and really balance out the event I think.

A few other tips and suggestions for next time would include getting a much bigger room, the chairs were pretty uncomfortable and way too close together.  Perhaps box lunches or some other buffet type arrangement with the hotel could be arranged for meals to keep everyone relatively close by.

All and all, the Live event was great! Kudos to Anik and Jeremy for pulling it off as well as they did.  I know something like this is difficult to put together and I have to say it was well organized and very well staffed.

Networking possibilities were all over the place.  You just had to get up and move around the room.  Anik, Jeremy and the others were available to talk to and very approachable.

Overall, the event was great and I will go again.  Now that I fully understand what the format may be like next time, I’ll be better prepared to listen to a sales pitch.  Hell, I may even purchase a few next time.

Anyway, what did you think?  Sales Event or Training Event?

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PPC Classroom Live Event Schedule

Posted on 03 December 2007 by SonHouse

Ok..here was the event schedule for PPC Classroom Live. I’ll post some more feedback on what I thought about the live event and all the individual presentations in the next day or so, but wanted to show those of you who couldn’t make it, what the schedule was:

Saturday – December 1st, 2007

Day 1:

7:30 – 8:30 am Registration in Foyer

8:00 am – Doors Open

8:30 – 9:00 am Debra Thompson Roedl – Event Opening and Introduction

9:00 – 9:30 am Anik Singal and Jeremy Palmer – Welcome

9:30 – 10:30 am – Amit Mehta – Keynote Presentation on Affiliate Marketing Success and the Future

10:30 – 10:45 am – Break

10:45 – 12:15 pm Jeremy Palmer – PPC in 2008 and Beyond!

12:15 – 1:30 pm Lunch

1:30 – 3:00 pm Amit Mehta PPC Super Affiliate Strategies That Every Affiliate MUST know.

3:00 – 3:30 pm Break

3:30 – 5:00 pm Rosalind Gardner – Super Affiliate Tips: How to slash your PPC expenses and sky rocket your income.

5:00 – 5:30 pm Break

5:30 – 7:00 pm Mark Widawer – How to build high conversion landing pages for ppc campaigns.

7:00 – 7:30 pm Break

7:30 – 9:00 pm Secret Bonus session – This was a big surprise and was really great info, this alone was worth the trip.

Day 2:

9:00 – 9:30 am Anik Singal and Jeremy Palmer – PPC Takeaways

9:30 – 11:30 am David Bullock – How to increase your PPC profits with advanced testing.  Great presentation!

11:00 – 11:30 am Break

11:30 – 1:00 pm Kirt Christensen – How to launch  your own highly profitable PPC Management Service in 30 days or less.

1:00 – 2:00 pm Lunch

2:00 – 3:30 – Greg Cesar – The other google adwords

3:30 – 4:00 pm – Break

4:00 – 5:30 pm Anik Singal – The gurus all lied about the content network!

5:30 -6:00 pm Break

6:00 – 7:00 pm Anik Singal and Jeremy Palmer – Q&A Closing

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Stuck in Austin

Posted on 01 December 2007 by SonHouse

Well, I was all excited earlier today as my trip to PPC Classroom Live in Vegas is finally here.  My flight out of Austin was scheduled to depart at 9:50pm tonight which would have put me in Vegas by 10:45pm local time.  After going through a speedy security check, I was the only one there, and a short walk to the gate, I found out the flight was delayed a few hours due to weather in Vegas.

No big deal, I just opened up the laptop and got to work.  After a few hours, the departure time was changed to 12:30am.  Oh well, as long as we get there, I’m getting a lot done anyway.  At 12am they announced the flight was cancelled.  Shit!  Now it’s too late to get my wife to come pick me up, I live about 30 minutes from the airport and have an 18 month old son at home.  So, I bite the bullet, book my flight for 6am and basically bunker down in the airport for the 6 hour wait till mornin’.  I can check in again at 4:30am, so I figure I’ve waited this long, what’s another 4 to 6 hours, right?

So, here I am, it’s 2:33am to be exact.  I decided to post about this little experience.  I’ve never really spent the entire night in an airport.  It’s quite the experience I must say.  The gate area is off limits from 2am to 4:30am, all the stores are closed so no food or drink.  Most of the folks that were on my flight are stuck out in the lobby area of the airport right along with me and my laptop.  Everyone is sleeping all around me, including a 400 pound guy on the floor right behind my chair.  Kind of freaky, but we’re all in the same boat and everyone is just trying to get some shut eye…

Anyway, If the 6am flight goes as planned, I should be in Vegas by 8:45am.  So, I’ll miss the first hour or so of PPC Classroom Live which is drag, but hopefully I won’t miss too much.

I came close to pulling the plug on the whole trip, but I am so close and have gone through so much, It’s hard to turn back now.  It’s not too bad…ok, it sucks! but what are you gonna do?  I’ll just chalk it up to experience and when I start generating the big bucks, It will be a good story to tell.

I’ll sign off for now, it’s 3am, only 1 1/2 hours before I can check back in and get to the gate.  I’ll post an update when I get to Vegas.  If I can make it…..

Finally made it town at 10:00 am Vegas time.  Total time for me traveling? about 12 hours, for a 2 hour flight.  Yikes!  I went straight to the event and was basically wasted all day due to lack of sleep.

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