Categorized | Affiliate Marketing

2008 Goals

Posted on 31 December 2007 by SonHouse

Wow!  2007 has turned out to be my best year ever in search marketing revenue.  I have had a huge increase in affiliate income due to lots of hard work and my never ending education on the subject.  I’ve started dozens of campaigns and have optimized the winners to be steady earners, which is really the key to this business.  Now it’s just a matter of time to build out as many as I can handle.  So one of my affiliate goals for the new year is to have at least 12 new profitable campaigns.

I’ve discovered a few tools that will help me achieve this, SpeedPPC is a big time saver and can generate targeted adgroups and keyword lists.  I highly recommend this one!  In addition, I use a variety of keyword research tools to help build my targeted lists.  I’ve been using OMS from PPC Classroom to track everything although I may explore a few other tools in that area as well.  I hear that many of the successful affiliates are using x conversions so I will probably give that one a try.  Tracking which keywords are profitable is a must to stay in the black.

In addition, I would like to build out a few strong content SEO sites.  PPC costs continue to rise due to competition and the search engines quality score algorithms.  I would like to outsource as much of this as possible as I do not have the time to write all the content that is required to keep an SEO site active.

I was also inspired, by listening to David Bullock recently, to get into split testing everything….landing pages, ads, etc.  I can really see the power in calculated and well documented testing.  I have always tested, but did so more on a, try it for a bit, eyeball the results and make a decision.  My approach now is much more scientific and I utilize split testing tools and math to determine the winners so there is no guessing.  One thing I can really see now is that math can be your friend, if you understand it and can make it work for you, you can turn your campaigns into winners.

In other news, my product marketing is going well and I’ve been able to apply my search marketing and affiliate skills to help increase those sales as well.  I would like to create new sales pages for each of the products and need to find a new shopping cart system that will help me put together the best offers possible for my customers.

I hope all of you take the time to write down your goals for the new year.  This will help you make your dreams a reality!  Good luck to you and have a Happy New Year.

3 Comments For This Post

  1. techustle Says:

    Aloha Dave,

    A good shopping cart product is http://www.magentocommerce.com/. They are still in beta but overall the product looks solid. Good luck in 08!

  2. SonHouse Says:

    Thanks for the suggestion…have you used it yet?

  3. Vijay Teach Me $$ Says:

    Humm… looks it is time to buy speedppc

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