Archive for February, 2008
Testing + Testing + Testing = Big Dollars
Tuesday, February 19th, 2008You know, one of the biggest things I have learned in this business is the importance of testing. This was confirmed once again when I listened to David Bullock’s PPC Live presentation on multivariate/multivariable testing. I just received the videos this week from PPC Live and have been soaking them in these last few days.
Bullock is […]
Get On The Content Bandwagon!
Wednesday, February 6th, 2008One of the things I’ve been working on so far this year is creating a few content rich sites that leverage original content and monetize that with affiliate income.
It’s been an interesting test so far as I’ve been able to breakeven on the ppc adspend so far and if I can just get a few […]