Archive | Affiliate Marketing

Google Uses ROI Tracking Info Against You

Posted on 24 August 2008 by SonHouse

One of the things a good ppc affiliate does, of course, is to track which keywords are returning your best ROI.  This filters out those keywords that are non performers therefore lowering your adspend and raising your total ROI, Return On Investment.

You can do this a few different ways:

1.  Using Network Sub Id’s

2.  Using Google, Yahoo and MSN Tracking

3.  Using 3rd Party Applications

I’ve used all 3 of these and have considered lately what is to stop google, yahoo and msn for that matter, from using the ROI information that you have in your account on each keyword from raising the min bids on those keywords to a point that they know you will still bid yet they will make the most money they can?

I’m not sure if this is the case but it makes sense to me that they would do this.  Some really big super affiliates only use google to track roi yet I remain a little leary to do the same.

It’s very tempting, don’t get me wrong I do it on some of my campaigns.  It’s easy to implement, the user interface is great and makes tracking ROI for thousands of keywords very easy.  I just can’t help but think google is sitting behind the curtain laughing as their algorithm triggers my min bids to increase as my roi does.

If you have any take on this subject please leave some comments.  I’d like to hear what all of you have to say on the matter.

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Speed PPC Version 3

Posted on 11 April 2008 by SonHouse

Good news for PPC marketers! Version 3 of SpeedPPC has just been launched.

Version 1 was an inhouse tool used by Allan Gardyne and Jay Stockwell in their own PPC marketing.

Version 2 was launched publicly last year – and received very strong reviews.

But they didn’t stop there. What I like about these guys is that they LISTEN. They’ve listened carefully to the feedback from hundreds of SpeedPPC users and they’ve produced a long list of fantastic new features which have made SpeedPPC 3 even better, even more useful for rolling out intelligently constructed, large, effective PPC campaigns incredibly fast.

As you probably know, really serious PPC marketers often create their own inhouse tools for launching highly effective PPC campaigns. Well, now you can get your hands on what was an in house PPC tool, and launch your own highly professional PPC campaigns. They can be HUGE campaigns, if you wish.

Much more important, though, is that SpeedPPC 3 is designed to make you launch accurate, EFFECTIVE campaigns with a solid ROI.

You know super tight ad groups, dynamically matching keywords to ad groups, matching keywords to similar keywords on dynamically created landing pages, great Google Quality Scores, high converting campaigns that sort of thing.

On the SpeedPPC private forum and by email, PPC marketers told Jay what they wanted, and he created the tool they asked for.

For example, you can create heaps of small, tightly focused ad groups. You can have just one keyword per ad group if you wish – in campaigns that are created at blistering speed. You can track every ad group and every keyword with surgical precision so you can quickly tweak your campaigns into profitability.

If you happen to be an affiliate, you’ll be delighted to know that this includes affiliate and CPA offers that you couldn’t normally track easily.

And I haven’t even mentioned the clever stuff you can do with datafeeds.

If you’re seriously into PPC marketing, you’ll be blown away by what you can do with SpeedPPC 3. You’re pretty much limited only by your imagination.

Even if you’re fairly new to PPC stuff, you should still check it out. Version 3 comes with 10 new training videos to get you up to speed fast. You even receive 15 landing page templates.

SpeedPPC is extremely useful. I recommend it for anyone who does PPC marketing.

The list of features and what you can do with SpeedPPC is far too long to list here. I’ve just scratched the surface.

I strongly recommend you stop doing PPC the OLD way.

Check out SpeedPPC 3 here

SpeedPPC Version 3

P.S. Be quick. For few days, you can get SpeedPPC 3 at 20% off.

Check out this great demonstration video and see for yourself!

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SpeedPPC – PPC Marketing Made Easy! Part 3

Posted on 19 March 2008 by SonHouse

Now lets take a look at the campaign that I created using SpeedPPC.

Here’s the entire campaign after being loaded into adwords.  Notice that all the adgroups are separated using the expansion keyword that SpeedPPC generated in the output data.  I have experimented with different grouping methods.  SpeedPPC makes this extremely easy to do by clicking on the grouping options on the first page of the application.

adwords4a.jpg

Notice how the quality score is “OK” in the image below and my min bid is only .20.  My ad position is holding steady at 6th or 7th position which is a perfect place to be.  I can change this of course by raising my bid price if I choose which I have done for a few of these keywords.  Also, notice that th CTR, click through rate, is pretty good for a few of these keywords.  One is 2.46% which is great, google loves it when you have a good ctr and will reward you with lower bid prices and higher ad positions.

adwords3c.jpg

SpeedPPC generates dynamically created landing pages for each and every keyword within your adgroups.  Setting it up is easy to do in your html editor, just cut and paste some SpeedPPC code where you want the seed, expansion or final keyword to appear within the landing page.  Here is an example of how a landing page is dynamically generated for the keyword, “Monroe Dating”.  You can see that I have used the dynamic variables  in 5 different places on this landing page.  I used the SpeedPPC final keyword grouping for the title of the page and categories and I used the expansion keyword in the site areas promoting yahoo personals and singlesnet.

site2c.jpg

The powerful thing about this tool is that I have over 390 adgroups in this one campaign and each adgroup has 36 Âkeywords so that’s over 14,040 unique landing pages that are generated thanks to SpeedPPC.

I also continue to use SpeedPPC while managing my exisiting campaigns.  You can build out new keyword lists once you collect conversion data and drill down deeper into your converting keywords.  You can then upload the new data into an existing campaign.  I just can’t tell you enough how much time this product saves…that’s the real benefit at the end of the day.  Time is money, right?

SpeedPPC has helped me so much in my business and I’m sure it can do the same for you.  Give it a try and see for yourself..you’ll never go back to building campaigns manually once you’ve used SpeedPPC.

 

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