Archive | Google

Google Uses ROI Tracking Info Against You

Posted on 24 August 2008 by SonHouse

One of the things a good ppc affiliate does, of course, is to track which keywords are returning your best ROI.  This filters out those keywords that are non performers therefore lowering your adspend and raising your total ROI, Return On Investment.

You can do this a few different ways:

1.  Using Network Sub Id’s

2.  Using Google, Yahoo and MSN Tracking

3.  Using 3rd Party Applications

I’ve used all 3 of these and have considered lately what is to stop google, yahoo and msn for that matter, from using the ROI information that you have in your account on each keyword from raising the min bids on those keywords to a point that they know you will still bid yet they will make the most money they can?

I’m not sure if this is the case but it makes sense to me that they would do this.  Some really big super affiliates only use google to track roi yet I remain a little leary to do the same.

It’s very tempting, don’t get me wrong I do it on some of my campaigns.  It’s easy to implement, the user interface is great and makes tracking ROI for thousands of keywords very easy.  I just can’t help but think google is sitting behind the curtain laughing as their algorithm triggers my min bids to increase as my roi does.

If you have any take on this subject please leave some comments.  I’d like to hear what all of you have to say on the matter.

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Google Drives Me Nuts

Posted on 16 September 2007 by SonHouse

Google is driving me crazy with their quality score algorithm.  I have a site that I’ve been driving traffic to via adwords for some time and let’s just say the site is for blue widgets.  They have jacked my minimum bid for the keyword blue widget from .20 to 1.00.  Now, if blue widget is not relevant to blue widgets, I don’t know what is.

This has been an ongoing problem with them in many of my campaigns.  I keep my keyword lists relevant to my landing pages, etc. and still get slapped.  Try to play by the rules and they can always hide behind some vague copy in their TOS.  Can’t wait until someone knocks the king of hill off their hill.

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Google Sitemaps Changes to Google Webmaster Tools

Posted on 05 August 2006 by SonHouse

It looks like the google sitemaps team has been pretty busy.  They’ve officially changed Google Sitemaps to Google Webmaster Tools.  It seems they are looking for ways to better communicate with us webmasters out here.    If you go to webmaster central, you’ll see a list of 6 tools, including:

Site Status Wizard:  Enter your URL to see your current indexing status.

Webmaster Tools:  Takes you to your sitemaps page.

Submit Your Content to Google:  Show you how to submit your content by adding your URL, using Google Base, Google Sitemaps, Google Book Partner Program, and Google Video Uploader Program

Google’s Blog for Webmasters:  The webmaster blog

Google’s Discussion group for Webmasters: User groups

Webmaster Help Center:  Webmaster guidelines, etc.

After checking it out, the sitemaps UI is a bit different.  There is a feature to tell google whether you would like your site indexed with or without the www although it will take some time to make the changes in the index.

You can also apparently download a csv file that shows where your site ranks within top queries..that could be helpful.

They’ve made other improvements on crawling error stats and with the site verification for security reasons.

More changes are yet to come.

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