Archive | Marketing

PPC Classroom – Day 27 – What To Do First?

Posted on 11 December 2007 by SonHouse

Well..I’ve been back from Vegas for over a week now, and I’ve been sorting through the material I gathered and rereading the notes I took.  Trying to let it all sink in and make some plans for my next set of campaigns.

There were many new tools that were discussed at the event and I’ve started to familiarize myself with how they work and which ones I’ll be using when launching my next campaign.

Also, I’ve started really tracking my split tests using a split tester tool and will build out a matrix, per Dave Bullock, to track the changes I’m making to the ads and landing pages.  He suggested building out as many as 18 different landing pages per offer to really figure out which one converts the best.  So, lots of work ahead, but it will be well worth it in the long run…

I’m looking at some other conversion software tools as help me figure out exactly what is converting.

I had a good conversation with Jay Stockwell from SpeedPPC as well, so I’ll be looking very seriously at getting that tool to help me with future campaigns.

Anyway, lots to do…I’m getting to work.

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PPC Classroom – Day 25 – eCPC Pennies Matter, Find One Pick it Up!

Posted on 17 November 2007 by SonHouse

Do you ever stop when you see a penny on the ground and pick it up? There’s probably millions of dollars laying around in parking lots, sidewalks, school yards, etc. wouldn’t it be nice to be able to pick them all up?

I’ve been really studying my eCPC in my affiliate network stats. I have some high traffic campaigns that drive quite a bit of traffic so each penny I earn per click adds up fast. If you can increase your earnings .01 for every 100 clicks you make an extra $1, that doesn’t seem like much but if you can increase your average eCPC .05, for every 1000 clicks per day you would make an extra $50, not bad, that’s $1500 a month. Seems to be worth it to me…anything to earn an extra $1500 seems like a good idea.

How do you increase your eCPC? You have to really focus on relevant content in your ads, web sites and landing pages that drives qualified traffic to your offers. This type of qualified lead will convert at a higher rate therefore increasing your eCPC. It just requires a bit more work but is worth it in the end.

So, find that extra penny in your eCPC and go for that extra $1500, or more, per month. It could mean the difference between working for the man or quitting your day job.

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PPC Classroom – Day 1 – Pulling the Trigger

Posted on 29 September 2007 by SonHouse

I’ve been debating back and forth about purchasing PPC Classroom for the last few weeks. I consider myself an advanced PPC SEM guy and was really not sure how this program would benefit someone like myself, but after serious consideration, a look at the tools and services that come with the program, and my recent issues with some ppc campaigns I’ve been running, see recent posts, I decided to give it shot.

I’m going to blog about my experience as I go along so other marketers can see how the program works and whether or not my affiliate sales do in fact grow due to the program. I have high expectations as my best month in affiliate sales so far was this past July 2007, I did about $4000 that month, not bad, but I’d like to see that monthly income grow 2 to 3 times that over the next 6 months and I hope this course gives me the answers, tools, and training I need to accomplish this goal. I guess we’ll find out…

I’ve been following the PPC Classroom pre sales collateral for a few weeks starting by signing up for the newsletter on 9/13/07 after receiving an email from Jeremy Palmer about his new product, PPC Classroom. I continued to receive new emails from Anik and Jeremy every few days keeping me up to date on the launch. After watching the various videos and reading all the website info, I started thinking pretty hard about signing up for the course.

I almost pulled the trigger on launch day 9/25/07 but I decided to wait and see if they offered different payment options and see if I could find some feedback on the course before I made the purchase. I even tried to win a free copy on the phone call the night before the launch but unfortunately I was not the fastest email draw on the questions asked, although, I feel that my answers were much better than the so called winners. The first question was something like, “Name one feature of the online tool that comes with the program”. The winning answer was a sort of vague “PPC Cost”. Even Anik balked at it, but Jeremy cleared it through. I answered “PPC campaign management”, which sounds like a perfect answer to me, denied! The other question was something about “why jeremy is not afraid to give out this info and possibly lose market share?” The winning answer was another vague more general answer that was a few sentences long and must have been typed ahead of time, to have made it there so fast. My answer, “Strong position in marketplace” was a bit shorter than I wanted it to be but I feel was to the point. Anyway, no hard feelings.

So, my main concern about the program was how it might benefit someone who has been doing PPC on all 3 networks for more than a few years. I have been having some trouble recently with quality scoring issues and selecting those offers that convert the best. Since the course includes a manual on quality scoring and the list of all offers that Jeremy has pushed for the last few years and his thinking process in selecting those offers, I thought this information alone, along with the online tool, may be worth the investment. But the deal was sealed once I read through the bonuses and realized that these guys are providing quite a bit of after sales service and support via the forum, webinars, website and the trip to Vegas for the live event. All these things combined have convinced me to give the course a try. So today, 9/29/07, I decided to pull the trigger and make the purchase. I opted for the payment plan which is a nice option and was immediately redirected to the member area where Anik had recorded a welcome video.

He starts out the video by congratulating me for joining the course and mentions that the course is on it’s way and that I should receive it within a few days. Also, he says that the training does not officially begin until 10/10/07, the first webinar, and that the new members should review the first few modules of the manual before then to be prepared. He also suggests hitting the forums right away to introduce yourself etc. I’m heading there now….

Anyway, I’ll keep posting here as I go through the course so tune in to see if I can reach my goal within 6 months using PPC Classroom. I’m excited to get started and feel pretty good about the program so far…wish me luck.

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