Archive | PPC Classroom

Final Thoughts On PPC Classroom, So Long I’m Gone!

Posted on 10 February 2008 by SonHouse

Well, I’ve decided to discontinue the PPC Classroom monthly training program.  I just cannot continue to pay $49.95 per month to stay a member of a forum when most of the active members have already left.

They did hire someone to tend to the forum and post regular case studies, but it’s a bit too little too late.  Jeremy is gone, he broke off from the group and is focusing back on his family and business.  Good for him, but he was the main reason I joined.

When I signed up for PPC Classroom in October of last year, I agreed to pay $500 for the product, which included the entire course, 6 webinars, the OMS tracking tool and various downloads within the forum.  I struggled to decide whether or not to sign up for the program but after years of self taught affiliate marketing, I decided to take the plunge and get some help.  I’ve easily spent over $1000 on the entire course, vegas trip included, PPC Live DVD’s, and first few months of the forum.

The main reason I signed up was due to Jeremy Palmer’s involvement.  I trusted him even though I really didn’t know much about the guy he seemed to be sincere and geniunely interested in helping other affiliates.  I wanted to try the tool he uses to track his campaigns which is something he designed.  Plus, he had replied to a personal email over a year ago about his ebook.  I thought that was pretty cool.  So, I signed up and thought I would track my progress through the entire course.  I set some lofty goals, which I am still shooting for, and plowed through the printed material and listened to all webinars and even made the trip out to Vegas, see post, for the PPC Live Event.

The live event was not what I expected but I did learn a few things that have helped me, otherwise the trip was really a marketing event and a chance for the presenters to make a few bucks.  No big deal, live and learn, right!  The presenters were good, I’ll give ’em that, but were selling continuing education courses at the end of the day.  It was Vegas though so it was good time.

At the end of the year, there was a lot of talk about all of the exciting things to come for PPC Classroom, including some new faces and involvement from some heavy hitters in the industry.  This came right before the end of the year, after weeks of silence from the founders.  Anik was traveling the world recruiting new board members and I guess couldn’t login to the forum.  Jeremy was in the forum some, mainly on the OMS threads, letting everyone know he had started a new forum for OMS support and had a new version that was available to fix a few bugs.

Meanwhile, the PPC Classroom forum was starving for input from the founders about what was going to happen at the first of the year, when were we going to get charged the monthly fee, when were the PPC Classroom Live DVD’s going to be available, and what the status was on the case studies promised in the sales letter during the first 3 months of the course.

Well, as of mid February 2008, not much is happening over at the PPC Classroom forum except for a case study that is 3 lessons deep, this could drag on for a while, I suspect months as to keep people on board month to month paying their $49.95.  All of the big contributors in the forum are gone, I’m one of the only ones left and I haven’t even posted that much but I’m in the top 10.

The person doing the case studies, Heather Paulson, is knowledgable and very professional.  I have learned a few things from her for sure and have used some of the spreadsheets to help me find campaigns to go after.  Anik usually introduces her on the calls but is gone within a few minutes.

So was it worth the money?  I’d say yes for the most part, I did learn quite a bit, but I’m dissappointed in how things have ended up and that the other forum members have left.  I’ve learned a lot about these product launches and the life cycle of these things.  Bottom line, the owners are trying to make a buck, nothing wrong with that, but things weren’t as organized as they could have been and we, the members, paid for it.  There were delays in the original product shipping out, weeks and weeks and lots of angry forum members, buggy software, although Jeremy was quick to release fixes, more delays in the DVD’s, delays in posting webinars, last minute rescheduling of webinars, and at different times a serious lack of communication.  Why should we, the members, be expected to be patient for that?  We paid for a course that was presented to us as complete and was really not and when we posted our concerns, one of the moderators, you know who you are, bashed us for not being patient and for “complaining” all the time.  He would lock threads that voiced any kind of complaint or if we questioned what was going on, not good.

I’m still waiting for DVD’s that I ordered in early December, I paid $177 for them, and it’s going on 3 months later and no DVD’s.  They say they are shipping soon, but I’ll believe it when I see them.  I’m sure they will come sooner or later, probably much later but they will arrive, if not it’s chargeback time.

At the end of the day, I think PPC Classroom will become a fine tuned, well oiled, affiliate marketing machine, but unfortunately I and a thousand other members were a sort of beta test group for the course.  It’s gone through some radical changes, not all bad I must say, but Jeremy’s exit was dissappointing for me and they have all but abandoned the tool he created, they aren’t even using it in their own case study.  I’ve posted a few times about this in the forum to Heather and she has not replied.  She probably doesn’t know how to use it and now that Jeremy is gone, there is no reason to figure it out or support it.  Can’t really blame her there, but for those of us who were trying to follow the program from the start with Jeremy’s direction, it’s kind of derailed us or me at least, I’m trying to manage these campaigns and I have 10 different versions of OMS installed everywhere and I’m uploading reports to all these domains everyday.  I’m trying that’s for sure…

I’ll be notifying PPC Classroom to cancel my membership before the month is out.  So Long!

So, I’ll keep pluggin’ away on my own for now on my journey to super affiliate status.  I’m well on my way!  Good luck to everyone that is staying on board.

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Have you tried SpeedPPC?

Posted on 19 December 2007 by SonHouse

If you are a serious ppc marketer and want to build out your campaigns faster than ever, then SpeedPPC is for you!!  I started using this tool the other day, and I must say, it is amazing!

SpeedPPC allows you to build out your campaigns fast and easy.  You can create lists of keywords, add expansion keywords then generate ad groups, and ads on the fly.  Lots of targeted adgroups tightly grouped with small keyword lists and ads that receive great ctr with links to targeted landing pages equals a great quality score.  Google loves this!!

I was able to launch a few campaigns in a few minutes compared to hours or days.  I can’t tell you how great this is.  You can quickly and easily test out certain niches and find out what is converting and what is not.  This is the key to success…dropping the duds and keeping those offers, campaigns, adgroups and keywords that are generating a positive ROI.

SpeedPPC comes with a few different landing page templates to try.  I just updated my own landing pages with the code that was included on the templates and I was off to the races.

In addition, I’ve even combined it with OMS from PPC Classroom to help track all the results.

Once you have that info..then just increase your adspend and launch similar campaigns on the other 2 big networks and laugh all the way to the bank.  Nice!!

Anyway, give SpeedPPC a try.  Jay Stockwell is great to work with!

Stay tuned for a more in depth case study….

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PPC Classroom Live – Sales Event or Training Event?

Posted on 03 December 2007 by SonHouse

I just got back from PPC Classroom Live in Las Vegas this morning, at 5am, I’m wiped out from the intense traveling, see other posts, and the 2 long days of PPC Classroom Live.

Ok, so overall, the event was really good.  I’ll probably go again if they have one.  The speakers were fantastic, very professional and extremely informative and knowledgeable in their various fields of expertise, however, the format of the event was a bit unexpected.

Now, I want to preface things by saying that I am a fan of Anik and Jeremys and I believe in their product, PPC Classroom, and feel I have received a tremendous amount of value from the PPC Classroom course.

It was a great deal for the $500 price tag and the trip to Vegas was kind of the icing on the cake for me.  Even though it was pitched as free for signing up, there was $97 deposit to attend.  The deposit was to be refunded or you could apply it towards the purchase of the Live event DVD’s, which is what I did.

Having said that, I guess I was expecting the event to be primarily a PPC Classroom training session, presented by Anik and Jeremy, with a very “hands on” approach or style to the material covered in the course in much greater detail.  More like a true “classroom” atmosphere.

What actually occurred were 8 presentations/sales pitches back to back.  Now, the presentations were very good and I received a tremendous amount of value out of them and did learn quite a bit, but at the end of the day, they were sales pitches.

The goal of the speaker was to acquire new clients.  Now, is there anything wrong with that?  No way, I’m all about trying to make a buck but I guess I didn’t really expect that at this event, or at least, not that much of it.   I did expect the sales tables outside the event room and perhaps a few presentation/pitches for ongoing education courses but 8 back to back?  I wasn’t expecting that!

One thing I have to remind myself, is that these guys, Anik, Jeremy and the speakers are all very savvy internet marketers.  They are marketing to us at the end of the day.  We, the ppc classroom students, are their customers.

I couldn’t help but feel a little funny about this over the 2 days, sort of like we were all in this large fish bowl and the presenters were swimming around us counting the possible sales they may get at the end of their pitch.

At 2k to 3k a pop, a speaker could easily generate 10k to 100k in revenue in a 90 minute presentation and a trip to the “back table” to sign up new clients.  I know for a fact that one of them, maybe even two, hit the 100k mark as I overheard some of the organizers and speakers discussing the day’s sales in the back of the room.

So, what else was I expecting?  I thought Jeremy and Anik would spend a large part of the time reviewing the PPC Classroom course material and apply it using real world examples.  Perhaps, setting up a few campaigns from scratch and installing the Optimize My Site tool, and demonstrating, in great detail, how it works and what you should be doing on a daily basis to manage your campaigns would have been great.  Also, a Q&A panel of the experts and speakers for a few hours would have been a nice addition to the schedule.

Perhaps next time they should try alternating the speakers/sales pitches with other training sessions, and a Q&A panel, etc.   All of this would temper the speakers/sales pitches and really balance out the event I think.

A few other tips and suggestions for next time would include getting a much bigger room, the chairs were pretty uncomfortable and way too close together.  Perhaps box lunches or some other buffet type arrangement with the hotel could be arranged for meals to keep everyone relatively close by.

All and all, the Live event was great! Kudos to Anik and Jeremy for pulling it off as well as they did.  I know something like this is difficult to put together and I have to say it was well organized and very well staffed.

Networking possibilities were all over the place.  You just had to get up and move around the room.  Anik, Jeremy and the others were available to talk to and very approachable.

Overall, the event was great and I will go again.  Now that I fully understand what the format may be like next time, I’ll be better prepared to listen to a sales pitch.  Hell, I may even purchase a few next time.

Anyway, what did you think?  Sales Event or Training Event?

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