PPC Classroom – Day 25 – eCPC Pennies Matter, Find One Pick it Up!

Posted on 17 November 2007 by SonHouse

Do you ever stop when you see a penny on the ground and pick it up? There’s probably millions of dollars laying around in parking lots, sidewalks, school yards, etc. wouldn’t it be nice to be able to pick them all up?

I’ve been really studying my eCPC in my affiliate network stats. I have some high traffic campaigns that drive quite a bit of traffic so each penny I earn per click adds up fast. If you can increase your earnings .01 for every 100 clicks you make an extra $1, that doesn’t seem like much but if you can increase your average eCPC .05, for every 1000 clicks per day you would make an extra $50, not bad, that’s $1500 a month. Seems to be worth it to me…anything to earn an extra $1500 seems like a good idea.

How do you increase your eCPC? You have to really focus on relevant content in your ads, web sites and landing pages that drives qualified traffic to your offers. This type of qualified lead will convert at a higher rate therefore increasing your eCPC. It just requires a bit more work but is worth it in the end.

So, find that extra penny in your eCPC and go for that extra $1500, or more, per month. It could mean the difference between working for the man or quitting your day job.

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