PPC Classroom – Day 27 – What To Do First?

Posted on 11 December 2007 by SonHouse

Well..I’ve been back from Vegas for over a week now, and I’ve been sorting through the material I gathered and rereading the notes I took.  Trying to let it all sink in and make some plans for my next set of campaigns.

There were many new tools that were discussed at the event and I’ve started to familiarize myself with how they work and which ones I’ll be using when launching my next campaign.

Also, I’ve started really tracking my split tests using a split tester tool and will build out a matrix, per Dave Bullock, to track the changes I’m making to the ads and landing pages.  He suggested building out as many as 18 different landing pages per offer to really figure out which one converts the best.  So, lots of work ahead, but it will be well worth it in the long run…

I’m looking at some other conversion software tools as well..to help me figure out exactly what is converting.

I had a good conversation with Jay Stockwell from SpeedPPC as well, so I’ll be looking very seriously at getting that tool to help me with future campaigns.

Anyway, lots to do…I’m getting to work.

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