PPC Roller Coaster Ride!

Posted on 23 January 2010 by SonHouse

It’s been a while since my last post.  I’ve been busy working on about half a dozen different internet marketing projects over the past year.

One of the most profitable ones lately has been a site that I have actually been working on for over 2 years with a business partner.

We have built a successful site that generates a fairly nice monthly income for the both of us.  To give you an idea of the power of global ppc advertising, we were starting to average $500 to $1000 per day in pure profit.  That can add up fast so we have been pretty excited lately.  The traffic has been built through PPC and SEO practices with success in both areas.

Recently though, we have run into some issues with our freinds at the largest search engine on the planet, you know who they are.  Seems they have decided to really put the squeeze on us hard working affiliates by reviewing sites that have been ppc advertising and given the boot to those that don’t cut the mustard.

While we have not been given the boot completely, our organic traffic is still very strong, we are in a bit of struggle to make sure our ppc ads are showing.  We have been working round the clock to make sure our site is in full “compliance” with all the rules and I feel our site not only meets all their site standards but offers a more valuable and useful user experience than most sites that advertise in our niche.

This is of course what they are interested in most, a relevant, valuable useful experience for the end user.  So, we have been talking with them and have been pleasantly surprised that we have corresponded with someone who has actually replied to our concerns and not with the typical canned email.

They are in the process of re-reviewing our site and we should find something out soon as to whether or not our ads will continue to run at full force.  We’re crossing our fingers as if we can prove that our site meets their requirements and is of value to the end user, we’ll see our income grow substantially.

Not to worry though, we are working with other ppc platforms and networks and since our site converts well, we know if we can just get the targeted traffic there in big numbers, we will continue to make some good money.

I likened the ride we’re on to a Roller Coaster in the title of this post.  You really have to be able to take the downs with the ups and hang on for dear life.  This game is not for the faint at heart that is for sure!

I’ll keep you posted………..

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