Categorized | Affiliate Marketing

SpeedPPC – PPC Marketing Made Easy! Part 1

Posted on 15 March 2008 by SonHouse

One of the most time consuming things you have to do when building out your campaigns for ppc marketing is the actual launching of the campaign itself.

That includes a number of things like keyword grouping, writing your ads, and creating various landing pages to match your ad copy and keywords.

I’ve done this for years manually which can take an excruciating amount of time and energy to accomplish.  I’ve used tools like excel to help group and organize my keywords into tight highly targeted adgroups, written the ad copy and created separate html landing pages for each and every adgroup.

Although this is very effective and necessary in today’s ppc marketing world, it is very time consuming.  I don’t know about you, but I can spend my time more wisely by researching new niches and creating new campaigns instead of spending days launching a completed campaign.

With SpeedPPC, you can do this monumental task within a few minutes.  It’s easy!  Here’s all you need to do….

  1. Use SpeedPPC to quickly build out your keyword list, destination urls, landing pages, and ad copy.
  2. Use Adwords editor to create and upload your campaign.
  3. Watch your quality score rise and your minimum bids drop while you increase your profits all the way to the bank…NICE!

This is a great program I must say.  I recently launched a campaign in the online dating niche.  Now, this niche is very competitive and hard to tap into but with this tool, I was able to put together my list of keywords and build out the campaign within minutes.

As you can see SpeedPPC’s user interface is self explanatory and very easy to use.  The program has 4 main tabs, Keyword Setup, Pricing & URL, Ad Setup and Output, that you click through to build your campaign.

The first tab is your Keyword Setup area…here all you do is name your campaign, select campaign type, single or dual, list your seed keywords in the left column and your expansion keywords in the right column.

 

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My seed keywords are made up of more broad dating keywords.  The right column, in this case study, is a list of all US cities that have a population of 100,000 or more.

You can build out your adgroups by seed, expansion, final pairing or create your own adgroup name.

In this example, I chose to group the keywords into separate adgroups by the expansion keyword, the city.

The next tab is where you enter your pricing info for match types and build out your destination url.  The destination URL contains all of the dynamic variables that you pass along to the landing page.  For example, if someone clicks on the ad for “Monroe Dating” they are taken to a page which has the title, “Monroe Dating”.  This will help dramatically improve your quality score for this keyword and lower your min bid price.

 

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The third tab is the Ad Setup page.  I always build out 2 ads so I can test one against the other.  Once the campaign is running, I continue to change the ads to increase ctr. SpeedPPC allows you to insert dynamic variables within the ad copy to create highly targeted highly relevant ads.  This is one of the greatest features of the product…to do this manually would take hours.

 

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The last tab is the Output page for all 3 networks, google, msn and yahoo.  All you have to do now is cut and paste the output data for the ads and keywords into the adwords editor or upload it to yahoo or msn.  It’s that simple….

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In the next post, Speed PPC – PPC Marketing Made Easy! Part 2, I’ll show you how to use the adwords editor to upload your SpeedPPC created campaign.  Stay tuned…..

 

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