Categorized | Affiliate Marketing

SpeedPPC – PPC Marketing Made Easy! Part 3

Posted on 19 March 2008 by SonHouse

Now lets take a look at the campaign that I created using SpeedPPC.

Here’s the entire campaign after being loaded into adwords.  Notice that all the adgroups are separated using the expansion keyword that SpeedPPC generated in the output data.  I have experimented with different grouping methods.  SpeedPPC makes this extremely easy to do by clicking on the grouping options on the first page of the application.


Notice how the quality score is “OK” in the image below and my min bid is only .20.  My ad position is holding steady at 6th or 7th position which is a perfect place to be.  I can change this of course by raising my bid price if I choose which I have done for a few of these keywords.  Also, notice that th CTR, click through rate, is pretty good for a few of these keywords.  One is 2.46% which is great, google loves it when you have a good ctr and will reward you with lower bid prices and higher ad positions.


SpeedPPC generates dynamically created landing pages for each and every keyword within your adgroups.  Setting it up is easy to do in your html editor, just cut and paste some SpeedPPC code where you want the seed, expansion or final keyword to appear within the landing page.  Here is an example of how a landing page is dynamically generated for the keyword, “Monroe Dating”.  You can see that I have used the dynamic variables  in 5 different places on this landing page.  I used the SpeedPPC final keyword grouping for the title of the page and categories and I used the expansion keyword in the site areas promoting yahoo personals and singlesnet.


The powerful thing about this tool is that I have over 390 adgroups in this one campaign and each adgroup has 36 Âkeywords so that’s over 14,040 unique landing pages that are generated thanks to SpeedPPC.

I also continue to use SpeedPPC while managing my exisiting campaigns.  You can build out new keyword lists once you collect conversion data and drill down deeper into your converting keywords.  You can then upload the new data into an existing campaign.  I just can’t tell you enough how much time this product saves…that’s the real benefit at the end of the day.  Time is money, right?

SpeedPPC has helped me so much in my business and I’m sure it can do the same for you.  Give it a try and see for’ll never go back to building campaigns manually once you’ve used SpeedPPC.


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